We know that having interviews on a podcast has many advantages, but sometimes it can be a challenge to find the attract podcast guests for the show Where do you start? Where to look for them? How do you know who to contact? But do not worry! In this handy guide, we'll go over all of these questions at Podzay and give you tips for finding value-added guests for your podcast.
The first thing to get started with podcasts is to know where to start. Yes, friend! The search can begin in places very close to you. Check the contacts in your calendar, is there anyone interesting you can invite? Any influential people in your sector? Friends or coworkers with interesting stories? Don't be afraid to ask them!
Are there other podcasts that cover the same podcast topic as you? Do any of them do interview podcasts? If so, you can take a look and listen to see if any of those attract podcast guests would be a good fit for you and your audience.
Be careful not to repeat the same interview that the proposed attract podcast guests has done on another program. Even if you are looking for the same anecdotes or topics, try to approach them from a different point of view. This way you will maintain the interest of the attract podcast guests, the listeners and your own.
Who is creating content on your topic (or a similar one) as a blog or on YouTube? If someone is talking about the same things as you, they will likely be more willing to appear on your show and share their knowledge with your audience.
Not only does this provide you with valuable and relevant content, but it can also help you grow your audience. When your guest shares the episode with their own community, you'll attract a whole new audience who are sure to be interested in your other episodes. And who knows, maybe some of your listeners will become a follower of the guest too! In the end it is a win-win, where everyone wins. So be sure to check out blogs and YouTube channels related to your topic!
If you want to take it a step further, look on social media, especially Twitter and LinkedIn. In these channels you will find people with interests similar to yours and by sectors. Use hashtags relevant to your topic and follow influencers in the topic or sector. You can find real gems!
Have you wondered if there are people on television, radio, newspapers or magazines who are related to your topic? Most likely, yes! And the surprising thing is that many of them would be happy to appear on your show and chat with you if you ask them.
Journalists, writers and people who work in the media usually have several projects going on. After all, your job is to reach an audience and share relevant information. Why wouldn't they want to reach your audience too? So don't hesitate to contact them, maybe you can get a big name guest for your interview!
Did you find someone who just published a book on your topic? I'm sure they would be happy to come on your podcast and talk about it to your listeners! After all, your audience is also their target audience.
But be careful about turning the conversation solely into advertisements. Make sure you make an interview interesting and valuable to your listeners, without requiring them to buy the interviewee's product. If they are interested, you will tell them at the end where they can get it.
And if you really want to take advantage of the opportunity, consider sponsoring or creating affiliate links so that you can earn a commission for each sale generated through your link.
Ask other attract podcast guests if they know someone suitable to interview on your show. Do it right after the interview (for an immediate response) or later via email.
When contacting high-quality podcast guests, mention that someone who has been on the show recommended them. Example: I spoke to high-quality podcast guest recently on my podcast and she recommended that I contact you to see if you would like to appear on the show as well. This will establish common ground between you and most people tend to be more receptive.
Your listeners can recommend potential guests or interviews they would like to hear on your episodes. Encourage your audience to contact you through a call to action at the end of the episode or by writing to you through the website. You can even create a specific form for potential interviewees to submit a request to be on your podcast.
Finally, how do you get in touch with them? Social media is a great option, but I still think sending personalized emails is the most effective method. Make sure your message is friendly but professional. Explain why you are interested in having them on your show and why you think they would be a great fit for your audience.
Whether you're a podcaster seeking captivating interview guests or an expert looking to share your knowledge, we connect you with the ideal match for a compelling interview.
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