Nowadays podcasts are attracting the interest of major companies worldwide as their consumption grows, which is expected to increase as smart speakers become more widely used. These new modes of access to high-quality content open up new narrative opportunities for telling news through audio/video and can help consolidate the informational prestige of major world brands in the digital environment.
Podcast Definition
A podcast is a type of online multimedia content consisting of a series of audio or video files that are distributed over the Internet and can be downloaded to mobile or desktop devices for playback at any time or even listened to without downloading.
A podcast can be available as a download or streaming file. It is used to listen to programs on a specific topic and is hosted on platforms based on the topic to identify the different episodes. A podcast has several main functions.
Impact of Podcasts on Different Industries
1. Education and Training
The podcast, by its very nature, is the perfect learning companion. Its format allows students to reinforce knowledge and explore new topics at their own pace, anywhere and anytime, thus fostering autonomy in their education.
Podcasts promote sustained attention and effective retention of information. By listening, students activate their imagination and concentrate on the content, which can translate into a better understanding of the topics covered.
Podcasts also allow for personalised learning. Students can select episodes that complement their interests and academic needs, creating a tailored learning experience that would be difficult to achieve in a traditional classroom.
Finally, the diversity of formats and topics in podcasts is almost unlimited. Educators can take advantage of this feature to offer additional resources to their students, addressing different learning styles and offering enriching alternatives for the study of different subjects.
2. Healthcare
Health podcasts provide a powerful platform for healthcare professionals to share their expertise, educate audiences, and grow their online presence.
By combining accessibility, relevance, and value-added content creation, podcasts are emerging as an essential communication tool for those in the medical field. By investing in this form of communication, healthcare professionals can expand their audience, build closer relationships with their audience, and contribute to better awareness of health issues.
3. Technology
Science and technology are fascinating topics that keep us up to date on advances and discoveries in different fields. Podcasts are an excellent tool to acquire knowledge, listen to experts, and learn in a fun way.
4. Marketing and Business
To learn about marketing in general, business, or how to get new leads, any time of day is good. But sometimes there aren’t enough hours in the day to attend a course or read. As an alternative, we have podcasts, a format that has gained a lot of ground in recent years.
The podcast format is more alive than ever! Many experts have launched into creating their content and sharing it. The good thing is that with them you can learn and revitalise your digital business.
5. Finance
Podcasts are becoming more creative, higher quality, and more informative. Finance content in particular has become a trend among those who want to make the most of their finances, especially through investment.
For example: What is the stock market and how does it work? What are investment funds for? This type of content helps us find answers to those economic and investment concerns that arise daily. We must not forget that good financial education will exponentially improve our decisions to make rational use of credit and guarantee our savings.
6. Non-Profit and Advocacy
Podcasts are a way to raise awareness for NGOs and advocacy groups to tell stories to a wider audience about their causes, stories, and incidents from the field, and engage supporters for donations.
They provide a platform for discussing important social issues and mobilising action. Podcasts help NGOs reach global audiences without geographical restrictions, increasing their impact and reach.
7. Lifestyle and Wellness
Living a very busy and stimulating day to day, you may sometimes forget how important it is to take care of yourself. Precisely because our lives are complicated, it is crucial to adopt practices that help us maintain a balance in the daily chaos.
Lifestyle & Wellness podcasts can be powerful partners on your path to a fuller, healthier life. Written by industry experts (psychologists, trainers, meditation and mindfulness specialists), these series not only provide you with valuable information on how to take care of your mind and body but also offer you practical tools to improve your habits, reduce stress, get a restful sleep, live fully in the present and apply small positive revolutions to your daily life.
