Podcasts are becoming a powerful medium to share ideas, expertise, and build personal brands and earn money. As a podcast guest, you have unique opportunities to monetize your guest appearance and build income sources. There are different ways such as sponsorship, subscription payment, or selling other services can be some of the alternatives available to monetize a podcast successfully. Read on and find out which is the best option for your program
Setup your Model to Monetize as a Podcast Guest
When appearing as a guest on a podcast, it is very important to think differently about how to turn that appearance into profit. Here are some strategies and actions to help you make the most out of your appearances:
1. Sponsorships
As a podcast guest, you can get sponsorships by showcasing your expertise. If you have expertise in a unique niche, brands looking for influencers in your niche can pay you to mention or recommend their product during your appearance.
2. Memberships and donations
Another way to leverage podcast appearances with your podcast is by creating a membership program or by asking your listeners for donations. Membership programs may include exclusive member benefits such as bonus episodes, access to live events, merchandise, and more.
3. Sale of products or services
As a podcast guest, you can sell your products or consulting services directly during your guest appearance. This could be anything like t-shirts, mugs, courses, or consulting services.
4. Live events
You can leverage your expertise by offering live events, workshops, and webinars. Announce your appearance to your audience and attract them by giving discount offers and generating income through ticket sales.
5. Affiliate Marketing
By recommending products or services through your program and providing an affiliate link for your listeners to purchase, you may earn a commission for each sale made through your link.
6. Premium content
As a podcast guest, you can offer your exclusive newsletter, premium episodes, and other content that is not available for public feed to your paying customers. To access this exclusive content, listeners would have to pay a monthly or annual fee, which could generate additional revenue for you.
7. Monetize with YouTube
You can earn through YouTube content monetization. Upload your episodes on this platform and once you have accumulated enough followers and views, you can enable monetization on your channel. Monetization on YouTube works through ads that appear on your videos, which means you will earn podcast guest income every time someone clicks on the ad.
8. Podcasting Subscriptions
If you are an expert in a specific niche and creating high-quality content, instead of offering the content for free the listener would have to pay a fee to access episodes.
For example, Apple Podcasts also offers a paid subscription model these days. There is an annual fee to participate, and this depends on the country you are in. Apple Podcast subscriptions allow you to create “channels” where you can group multiple shows. You can also list some or all of your content behind a subscription paywall.
9. Automate ads
One way to podcast guest income is with advertising. Use services that automate ads in your content, mention these ads during your guest appearance, and share how listeners can benefit.
10. Monetize with info products
Info Products are a great way to generate income as a guest, allowing guests to offer digital products that complement their content and provide value to their audience.
11. Ebooks
If your podcast focuses on a specific topic or niche, as a guest you can promote your ebook that goes into depth about that topic. For example, if you have a podcast about mental health, you can promote your ebook during your guest appearance.
